12 Tips to Navigate the Fundraising “Valley of Death”

The “valley of death” (the middle part of a campaign) can be a trying time, as momentum tends to wane and fundraising may plateau…but you have to keep going! Here are some tips and tricks for keeping your community excited and engaged through “the valley.” 1. Offer special limited-time deals with a few rewards. This provides a sense of excitement and urgency when things might be a bit slow. Blast your offer on social media for a few days and make sure you keep track of who purchases them! For example, offer double of one reward for a 24 hour…

Considerations for Launching a Crowdfunding Platform

Launching a crowdfunding platform can be a daunting task: from effectively training your team to understanding the technical specifications to choosing the metrics you’ll use for reporting, there’s a lot to consider. That’s why we developed this systematic roadmap to walk you through the considerations you and your team should make. OBJECTIVES Why are you considering the addition of crowdfunding to your fundraising toolkit?What do you hope to accomplish by integrating a platform? Are you trying to attract net new donors, younger donors, and/or foster higher engagement by existing donors?Are you trying to foster innovation within your organization and/or fund…

Crowdfunding Campaign Launch Day: Activate Potential Fundraising Supporters

Launch day is one of the most exciting for a crowdfunding campaign. It's essential that your first degree (family, friends, those in your network you're certain will support your efforts) and potential supporters know your campaign is ready to begin collecting money. Remind them with a personalized email.  In this post, you will learn: The best messages to send to potential supporters on day one of your fundraising campaign.Helpful links are included.Templates are provided to give you a starting point. Purpose:  Let the community know that your campaign is live.Remind them to support and share.Ask for support and provide instructions.…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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